I kite i nga kaimahi e whakahaere ana i roto i te raina whakaputa i roto i te roopu tukatuka kai-kai.
I te Oketopa 13, i tukuna e te Assonal Hotel Association te ripoata a-tau 2023 i runga i te umanga a Haina "i te huihuinga o te 2023 o te Ghina China. I kii te ripoata kei raro i nga paanga o te kaha o te maakete, nga kaupapa here, me nga paerewa kua uru ki te waahanga hou o te whanaketanga.
Mai i te Upssream matara taonga i te ahuwhenua, tane tane, me nga hii ika, ki te hanga miihini, ki te whakawhiti i te puna. Nga umanga a te whakatutuki i te Xibei, Guangzhou Heke, a ko Haidilao he wheako mo te wa roa i roto i nga taonga me nga painga i roto i te whanaketanga hua hua; Ko nga kaihanga-kai kai tino rite ki Weizhixiang, Zhenwei Xiaomaiyuan, kua tutuki nga whakataetae o Maizi i etahi o nga waahanga ka whai painga nui; channel platform companies like Hema and Dingdong Maicai have advantages in consumer big data and can better understand consumer trends. Ko te waahanga-kai kai te mahi i tenei wa ko te ngohe me te maha o nga kamupene e whakataetae ana.
B2B me B2C "DRED-NIRER DRIVER"
Te whakatuwhera i tetahi kete o nga miihini ika rite, ka tirotirohia e nga kaiwhakamahi tetahi tohu QR i runga i te taputapu tunu kai, ka whakaatu i te waa tunu me te tatau. In 3 minutes and 50 seconds, a steaming hot dish is ready to be served. I te pokapū hou tuatoru o te pokapū kai i Qingdao Te teihana, te rite-kai me nga taputapu mohio kua whakakapihia e te tauira kihini tuku iho. Ka taea e nga kaimoana te kowhiri i nga kai i mua i te kapi me te kowhatu shring mai i te rokiroki makariri, he pai ki te tunu kai, ki te tunu kai "mohio".
Ko enei taputapu rite me te mohio ki nga mahi tunu kai a Qingdao Holdings Compas Com Compas Com Compas, "Ko nga momo miihini rereke he rereke nga tipu whakawera. Ko te pihi whakawera tunu mo nga dumplings ika i whakawhanakehia ma te maha o nga whakamatautau hei whakatutuki i te reka pai.
“The degree of flavor restoration directly affects repurchase rates,” Mou Wei explained. Addressing the current issues of few popular ready-meals and product homogeneity, flavor restoration is a critical issue. Ka whakaritea ki nga miihini tuku iho, ki te kai o te wai kua oti te whakarite me nga taputapu kai reka, me te pai ake o te reka o te reka ki te 90% o te reka o mua.
"Ko nga taputapu tunu kai maama me nga mahi mamati kaore i te kaha noa me te wheako engari ka peia ano hoki te mahi auaha me te whanaketanga i roto i te tauira umanga," ko te MoU Wei i kii. E whakapono ana ia kei te nui te tono mo te whakatutukitanga i roto i nga ahuatanga kaore i te whakatutukitanga penei i nga taonga o te ao, nga whakaaturanga, nga wharekai, me nga tohu ipurangi, me te tere.
I whakapumautia i te tau 1997, ka piki haere te moni a te Rōpū Whakaaturanga i te haurua tuatahi o te 2023, me te tipu pakihi hou i waenga i te 200%, e whakaatu ana i te momo whanaketanga taurite i waenga i te B2B me B2C.
Ko nga roroa o te Hapanihi, he roroa o Nicpanity me Kobe Bussan Whakaatu i nga ahuatanga o te "puta mai i te B2B me te whakakakahu i te B2C." Ko nga tohunga o te Ahumahi e kii ana kua ara ano nga kamupene kai Hainamana i te waahanga B2B, engari kaore e taea te whakatau i nga maakete o te ao mo te waahanga B2B i mua i te whakawhanaketanga o te waahanga B2B. Instead, they need to pursue a “dual-engine drive” approach in both B2B and B2C.
He māngai no Charoen Pokphand Groups i kii ki a Laowang Dongfang Wiki: "I mua, ko te nuinga o nga umanga B2B. Neke atu i te 20 nga wheketere i Haina. He rereke nga awa B2C me nga B2B me nga ahuatanga kai, me tono nga huringa i roto i te pakihi. "
"Tuatahi, mo te waitohu, kaore i haere tonu a Charoen Pokphand Grows me te 'Groroen Pokphand Kai" engari i whakarewahia he waitohu hou' Charoen Chef, 'Te Tohu Tohu me te Kāwai me te wheako kaiwhakamahi. I muri i te tomokanga ki te kainga o te whare, me nui ake te karaati i roto i nga waahanga kai, nga roro, me nga kai-a-ringa, "i kii te Meri.
A company in Shandong specializing in ready-meals began building its own factory in 2022 after years of development. “The quality of OEM factories is inconsistent. To provide more stable and reliable ready-meals, we built our own factory,” said the company's representative. The company has a popular product in the market—signature fish fillets. "Mai i te kowhiri i nga ika pango hei rauemi mata ki te whakawhanake i te kai-kore me te whakatikatika i te reka ki te whakatau i te pai o te kaihoko, kua whakamatauria e matou tenei hua."
Kei te whakatu i te kamupene tetahi pokapū rangahau me te whanaketanga i Chengdu ki te whakarite mo te whakawhanake i te whanaketanga o te raau miihini me nga kai-a-iwi e manakohia ana e nga taiohi.
Ko te "Hanganga Whakaputanga + Central + Central Chain Chain + Nga Tauira Whakatakotoranga" Ko te tauira mo te whakaoranga me te kohi i te hanganga o te Ahumahi Ahumahi. The last three elements are key components connecting production bases with end consumers.
In April 2023, Hema announced the establishment of its ready-meal department. In May, Hema partnered with Shanghai Aisen Meat Food Co., Ltd. to launch a series of fresh ready-meals featuring pork kidneys and liver. Hei whakarite i te hou o enei hua, ka tukatukahia enei hua, ka penapena i roto i te 24 haora mai i te urunga rauemi raw kia oti i te Warehousing hua oti. I roto i nga marama e toru o te whakarewatanga, ko te "Orel" nga waahanga riterite-kai kua kite i te piki o te marama 20% marama.
Producing “offal” type ready-meals requires strict freshness requirements. "Ko a maatau mahi rite-kai hou e hokona ana i roto i te ra kotahi. I kii a Chen Huiing i mua i te tukatuka i te Tari Matua, "ko te Kaiwhakahaere Matua o te Tari Kai-kai a Hema, ki a RoroWang Dongfang Wiki. "Na te mea he ora poto to maatau hua, kaore e taea e te radius wheketere neke atu i te 300 kiromita. Ko nga awheawhe Hema kua whakatauhia, na reira he maha nga wheketere tautoko puta noa i te motu. Kei te tirotirohia e matou tetahi tauira hou e pa ana ki te tono a nga kaihoko, me te arotahi ki te whakawhanaketanga takitahi me te waihanga i te mahi tahi me nga kaiwhakarato. "
Ko te raru o te ika wai-kakara i roto i te waa-rite he wero ano hoki i roto i te mahinga whakaputa. Ko Hema, he kaimoana ia, he whare wananga o Foshan Fingsion me te hangarau kua angitu te haunga o te ika hou, kaore i te reka o mua i muri i te tukatuka me te tunu kai.
Ko te Lolics Chain Chain te mea nui
Ready-meals start racing against time as soon as they leave the factory. According to San Ming, General Manager of JD Logistics Public Business Department, over 95% of ready-meals require cold chain transportation. Mai i te 2020, ko te umanga arorangi o Haina te pakeke i pa ki te tipu tere o te 60%, tae atu ki te tihi kaore i kitea.
Ko etahi o nga kamupene kai-kai e hanga ana i o raatau ake rokiroki makariri me te arowhai i te maeke, ko etahi e whiriwhiri ana ki te mahi tahi me nga kamupene takiuru tuatoru-tuatoru. He maha nga tohu me nga taputapu miihini i whakauru i nga rongoā motuhake mo te riterite.
I te Hui-tanguru 24, 2022, nga kaimahi i tetahi kamupene kai-kai i te ao ahuwhenua me te hangarau hangarau i neke i nga hua-kai i roto i te whare rokiroki makariri (Chen Zeguang / Whakaahua).
I te marama o Akuhata 2022, i kii a SF Express e tuku ana i nga otinga mo te umanga kai-kai, tae atu ki nga waahanga raina raima, me te tuku i te taone nui. I te mutunga o te tau 2022, i panui a Gree i te 50 miriona haumi moni hei whakarite i tetahi kamupene taputapu taputapu kai-kai, e whakarato ana i nga taputapu mo te makariri mo te waahanga LIGIST. Ko te kamupene hou ka hua mai i te rau nga tohu o nga hua hei whakarei ake i te whaihua i roto i nga mahi a-ringa, te whare warehousing, me te kapi i roto i te hanga-kai.
I te tīmatanga o te 2022, i whakapumautia e te JD LOCIRS tetahi tari kai-kai e arotahi ana ki nga whaainga ratonga e rua: te pokapū o te pokapū (B2B) me te papaa-rahi.
“The biggest problem with cold chain logistics is cost. Ka whakatauritea ki nga tohu noa, ko te utu mo te miihini makariri he 40% -60% teitei ake. Ko te piki haere o te utu mo te utu mo te pikinga hua hua. Hei tauira, ko te pouaka o te ika a Sauerkraut he iti noa iho te utu ki te whakaputa, engari he nui te utu mo te utu mo te 30-40. "Ki te whakawhānui i te maakete kai-kai, ka hiahiatia te punaha waka rererangi makariri. Ka rite ki nga kaiuru whai take me te rahi-rahi ka uru ki te maakete, ka utua nga utu mo te makariri. I te wa e uru ana te footitional Chain ki te taumata i te whanaketanga o Japan, ka ahu whakamua te ahumahi kai-kai ki tetahi waahanga hou, ka tata ki te whaainga o te 'reka me te utu.'
Cheng Li, Vice Dean o te Kura Tuarua Kai me te Hangarau i te Whare Wananga o Jiangnan me nga waahanga katoa o te waahanga kai me te whakauru i nga hangarau kai katoa i roto i te Ahumahi Kai.
"Ko te whanaketanga o te ahumahi me nga umanga kai ka whakawhirinaki ki te mahi tahi i waenga i nga whare wananga, nga hinonga, me nga tari whakahaere. Ma te mahi tahitanga o te ahumahi me te whakapau kaha ka taea e te ahumahi kai te hauora me te whanaketanga pai, "ko te Ahorangi Qian ia ia Jiang
Te wa tuku: Akuhata-20-2024